In this fifth edition of Compak Gillian Somers discusses examples of the promotion component of the marketing mix and a significant ethical issue relating to the use of advertising. This resource includes student activities based on The Gruen Transfer, a popular ABC television program about advertising and how it works. Also included is the second of two sample assessment tasks for Outcome 1 in Unit 4.

For VCE Business Management Unit 4, the Fair Work Ombudsman website provides a number of useful videos.
In the past, there has been much confusion about what VCE students need to know in terms of employee relations. Often teachers ask whether students need to know about legislative changes. The Advice for Teachers section of the VCE Business Management study design (pages 35–36) states that students are expected to:

• know and be able to discuss the similarities and differences between centralised and decentralised employee relations, including key characteristics, advantages and disadvantages
• have a basic knowledge of industry-wide awards, collective agreements and individual contracts
• have an understanding of the role of human resource managers in employee relations, and the styles and skills they need to resolve conflict under a decentralised system.

Note that an overly legalistic or deep understanding of previous, current and future legislation in the area of employee relations is neither encouraged nor desired.

Don’t forget to check out VCTAs professional learning programs and student lectures; details follow.

VCTA VCE Business Management Student Lectures in September
Saturday 11 September, 2010 (am), The University of Melbourne
Please let your students know about the VCTA student lectures; they can register themselves online.

For a copy of the program click here.
For registrations click here

Lectures are also offered in VCE Accounting, Economic, Legal Studies, and Industry and Enterprise.

VCTA Professional Learning: Terms 3 2010
VCTA's professional learning program continues this semester. You can register online; don’t forget to first log in using your own user name and password. All professional learning activities are located on the VCTA website under Professional Learning.

• VCE Unit 4 Exam prep: Tuesday 27 July, Shelford Girls Grammar in Caulfield; repeated Thursday 29 July at Balwyn HS.
• VELS: Learning activities to engage: globalisation, financial literacy and more and you receive a free copy of the newly updated text Money, Markets and Citizenship by VCTA Publishing. Wednesday18 August (after school) at St Catherine’s School in Toorak.
• Additional programs are offered for other VCE subjects so check out our full suite of Term 3 programs

VCTA Comview Conference
Monday 6 and Tuesday 7 December
Victoria University, 300 Flinders Street, Melbourne.

For information including registration fees and an overview of sessions visit the new Comview website

The program includes a number of sessions that focus on enhancing our content knowledge and sessions focusing on sharing teaching, learning and assessment strategies based on the revised study in 2010, including approaches to integrating ICT.

And this year, VELS is back with sessions focusing on classroom ideas for Years 7 to 10. See you there!

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