Promotion as part of the marketing mix
July 2010
Unit:2
Document type: Student resource
Keywords: marketing mix,promotion,advertising,media,The Gruen Transfer
This assessment task for Outcome 1 in VCE Business Management Unit 4 is the second of two tasks prepared by the author for this outcome. Assessment task B covers management practices and processes associated with employee relations. Suggested answers are provided. Assessment task A focuses on factors involved in managing human resources and the key phases of the employment cycle, and was published in the June issue of Compak (Issue 4).
- Promotion as part of the marketing mix (Word Document / 343.5 KB)











